While investing in marketing is always a good idea, nothing will ever surpass the importance of word of mouth. For online businesses, this can be seen in customer reviews, as long as you’re looking for the right things. Let’s talk about what you could be missing in your customer reviews.

Encourage Reviews

The first, and most important, step is to make sure customers feel comfortable giving you their feedback. This feeling is accomplished through calls to submit reviews when customers receive your products or services. Alternatively, if you’re just starting out, it can be a good idea to buy online reviews. Nobody likes to be the first person to do something, and these discussions could encourage real customers to give their feedback.

Identify Patterns

Many online business owners struggle to determine when a review is an anomaly and when it indicates a more significant problem. One customer complaining about a difficult-to-navigate website can be chalked up to personal taste. However, it becomes another matter when multiple customers are complaining about the same things. If you’re noticing patterns of dissatisfaction in your reviews, then that’s a sign to take real action on your end.

Respect Negative Reviews

Very rarely is a negative review given merely to hurt you, so don’t take it that way. Instead, take it as a chance to respond respectfully to see what improvements to make in the future. This response not only starts a dialogue with your reviewers, which customers love to look at, but it could give you some actionable tips on how to fix things that are bothering your customers. If nothing else, the act of opening that dialogue will endear you to potential customers and encourage them to buy from you.

Ditch the Stars

Star ratings are okay, but they don’t give you the precious feedback that you need to improve. Opt for more qualitative reviews, where customers can leave their specific input and get responses to their concerns. This contribution offers your business much more detail and will make improving your practices significantly easier.


If customers are willing to give you their feedback, take it as a chance to improve. No e-business has started correctly, so use the above tips to make sure you’re using customer reviews to your full advantage as you look for ways to improve your operations. Giving your customers a voice allows them to build trust in the process. This trust leads them to come back to the business and feel like they are part of that success. Show your customers you care about them by listening.