We live in an era in which brands are defined by those who experience them, rather than by those who own them. With unlimited access to sharing and receiving information online, there’s never been a time when consumers have had so much influence on brand reputation. With the advent of social media, online reviews have…

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For most people, the question really is, “How do I set a low-end budget for my website, yet yield the high-end type of results I need?”  It’s not easy.  After all, you really do get what you pay for the majority of the time, and when you try to dodge costs too much as you…

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Different websites will have different needs and will therefore require different features to be added that are important to the success of those sites. For instance, an Ecommerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While…

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When we talk about hosting platforms, we mean one of two things: either your hosting account’s operating system, or the kind of tool you used to build your website. In some ways, your hosting platform matters a whole lot because it makes significant impacts on the choices you have for your website. In other ways,…

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If you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you! First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s…

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Having a website is a must, if you want to establish and build a successful business—large or small. Creating the perfect website isn’t an exact science, but a few guiding principles will help you attract and retain an audience of loyal customers and clients. To find out how to make your website stand out, I…

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